The uncontrolled power of the big five, attention craving smartphones, addictive games, and not so social ‘social media’: Tech has been under fire lately and with good reason. The impact of tech on our day to day lives and our future life goals is immense. In a society in which everyone wants to be happy 24/7 and wants to live life so fully that their pursuit of happiness can become a burden itself, the tech sector has a unique challenge: How to enable and foster digital happiness in a sustainable way?